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The We Are Human campaign was created as a cause marketing strategy for Simon and Schuster's 2016 YA focus title, Boy Robot. Securing a national partnership with the It Gets Better Project, We Are Human initiated the publisher's first cause-integrated marketing campaign, resulting in branding and messaging inside and outside the book, original co-branded campaign video and social media call-to-action for young adult readers.

Strategy

Social
Media

We created a social media campaign to raise awareness and hope by having inspired youth write what makes them human on their hand.

Design

CharacteR
Designs

Illustrations and animations of the vivacious characters of Boy Robot. We wish we could be this badass.

SELECTED
WORKS

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