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Universal Music Group has created WordPlay Lyrics, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to songs by favorite artists while watching a visual interpretation created by us. The creative guidelines provided to us by UMG were the fonts and colors we were able to use, and we have since been able to explore more color use.
COLLABORATING PARTNERS
Chris Butler - thefilmbutler.com
Create4Culture - create4culture.com
Design
Videos
Original illustrations, creative concepts, and motion graphics animated to create lyrical music videos for some of the world’s most recognized artists. Abba, we gotchu!
Josslyn
Olivia O'Brien
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
Dura
Daddy Yankee
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
Midnight
Alesso Ft. Liam Payne
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
ILY
Surf Mesa
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls | Chris Butler
Demi Lovato
I Love Me
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls | Chris Butler
Mabel
Boyfriend
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
Everything I wanted
Billie Eilish
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
Changes
Justin Bieber
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
Me Because of You
HRVY
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
To Die For
Sam Smith
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
Circles
Post Malone
Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls
SELECTED
WORKS
