Amarillo® Hop

Virgil Gamache Farms discovered an aromatic and delicious hop, the Amarillo® Hop. Chroma Souls teamed up with VGF to create a brand for this hop; helping to sell over a ton within the first year of the branding being introduced. Amarillo® is used internationally and in some of the best tasting beer out there (It's a fact, you cannot argue with science). The spunky and fun nature of this hop had us realizing the potential of the brand visually and strategically. We collaborated to come up with this world of fun and mischievous fireflies and flavors that tell the story of the Amarillo® Hop.

Campaign Elements

Design

Amarillo® Hop website. Logo design. Brand identity. App Design.

Production

Informative video explaining the history and applications of the Amarillo® Hop.

Strategy

Creating a network of farmers and brewers that will use the spyder chart as the future of brewing.

Virgils

Amarillo® wanted a character to emulate the hop's spunky and bright flavoring. What a better creature than a firefly!

Virgil
Virgil_Australia
Virgil_Canada
Virgil_EU
Virgil_Japan
GermanWoman

Ads

Magazine Ads for Amarillo® Hop in Brewer Times, a world renowned

Fall
Spring
Winter

Spyder Chart

Hop ID's are formulated based off of their flavor profiles. We developed an algorithm and visual systems for brewers to select their desired flavor profiles to find the closest matching hop.

Spyder Chart

Site

The Amarillo® Hop site is an experience that may cause you to want to go drink beer and also have a food fight. Sorry not sorry! Enjoy.

Website