SCROLL TO DISCOVER

Extending Empire's powerful narrative into the real world! Retained by Fox Television Group to develop and manage a cause marketing initiative for their record-breaking hit Empire, we (previously Cause Elephant) created and managed an aggressive network/studio strategy to bring music to inner-city youth. Partnering with 501(c)3 Notes for Notes, Fox Presents Empire Behind the Beat is a season-long campaign created to activate and inspire viewers to help build music recording studios.

STRATEGY

CAUSE
MARKETING

Empire, Behind the Beat was a national cause marketing and partnership marketing campaign designed to create an emotional connection and strengthen brand awareness. Partnering with Boys and Girls Clubs of America and Notes for Notes, we gave Empire fans an opportunity to build Empire-themed music recording studios for inner-city youth.

APPAREL
DESIGN

We worked with Represent to create a line of 'Get Behind the Beat' apparel.

DESIGN

LOGO
DESIGN

We created "Behind the Beat" to fit with Empire's overall look and feel.

SELECTED
WORKS

// All Slliders $('.next-splide').click(function() { $(this).closest('.splide').find('.splide__arrow.splide__arrow--next').click(); }); $('.prev-splide').click(function() { $(this).closest('.splide').find('.splide__arrow.splide__arrow--prev').click(); });