Empire Behind the Beat

Extending Empire's powerful narrative into the real world! Retained by Fox Television Group to develop and manage a cause marketing initiative for their record breaking hit Empire, we created and managed an aggressive network/studio strategy to bring music to intercity youth. Partnering with 501(c)3 Notes for Notes, Fox Presents Empire Behind the Beat is a season long campaign created to activate and inspire viewers to help build music recording studios.

Campaign Elements

Design

Empire Behind the Beat website. Logo Development.

Media

Social Media integration across Empire's social platforms. Fundraising campaign supported by individual talent outreach.

Production

Get Behind the Beat promotional video featuring cast.

Integration

Teen Choice Award integration featuring broadcast of campaign video.

Branding

We worked with Represent to create a line of 'Get Behind the Beat' shirts.

Online Platform

We created Behind the Beat to flow with the energy and style of Empire.

Merch

We worked with Represent to create a line of 'Get Behind the Beat' shirts.

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Site

We created Behind the Beat to flow with the energy and style of Empire.

Website