Empire Behind the Beat
Extending Empire's powerful narrative into the real world! Retained by Fox Television Group to develop and manage a cause marketing initiative for their record breaking hit Empire, we created and managed an aggressive network/studio strategy to bring music to intercity youth. Partnering with 501(c)3 Notes for Notes, Fox Presents Empire Behind the Beat is a season long campaign created to activate and inspire viewers to help build music recording studios.
Campaign Elements
Design
Empire Behind the Beat website. Logo Development.
Media
Social Media integration across Empire's social platforms. Fundraising campaign supported by individual talent outreach.
Production
Get Behind the Beat promotional video featuring cast.
Integration
Teen Choice Award integration featuring broadcast of campaign video.
Branding
We worked with Represent to create a line of 'Get Behind the Beat' shirts.
Online Platform
We created Behind the Beat to flow with the energy and style of Empire.
Merch
We worked with Represent to create a line of 'Get Behind the Beat' shirts.
Site
We created Behind the Beat to flow with the energy and style of Empire.
