Glee Give a Note
Igniting a national conversation about the struggle of U.S. music education funding, Glee Give a Note was a partnership between 20th Century Fox Home Entertainment and the National Association for Music Education. Schools across the country competed to win part of a $1,000,000 donation from 20th Century Fox. Communities across the country voted on which schools showed the greatest need, ultimately supporting over 60 schools across the country.
Campaign Elements
Design
Created Glee Give a Note website. Logo Development.
Media
Branding on Glee season three DVDs. Social media integration across all Glee social platforms.
Production
Developed a campaign recap video.
Strategy
Developed national and local Fox affiliate strategy. Developed national cause strategy/partnership with music education organization.
Media
Glee Give a Note secured 47 million dollars in media value
Site
We created Give a Note to flow with the energy and style of Glee
