Igniting a national conversation about the struggle of U.S. music education funding, Glee Give a Note was a partnership between 20th Century Fox Home Entertainment and the National Association for Music Education. Schools across the country competed to win part of a $1,000,000 donation from 20th Century Fox. Communities across the country voted on which schools showed the greatest need, ultimately supporting over 60 schools across the country.
Created Glee Give a Note website. Logo Development.
Branding on Glee season three DVDs. Social media integration across all Glee social platforms.
Developed a campaign recap video.
Developed national and local Fox affiliate strategy. Developed national cause strategy/partnership with music education organization.
Glee Give a Note secured 47 million dollars in media value
We created Give a Note to flow with the energy and style of Glee