Tenet Beef

For the first time, beef tenderness can be guaranteed at the highest natural levels through Tenet Beef. Chroma Souls is working with a renowned applied genetics scientist to build the Tenet brand to elevate and forever change how we definie quality beef

Campaign Elements

Design

Tenet Beef website. Logo Design. Brand Identity

Production

Informative video explaining the history and process of Tenet Beef and the applied genetics behind it.

Strategy

Creating a coalition of farmers, breeders and geneticists to build a better future of beef.

Certifications

Tenet is guaranteed to be natures most tender beef. We created certifications to be used.

tenderness-certification
mid-ten
superior-tenderness

Infograph

We created an infograph to simply show the breakdown of how this new discovery works.

Tenet Infograph

Site

We wanted to give an experience of what the end result of raising cattle as Tenet would be. From flank steak to juicy hamburgers, we hope it's as mouthwatering as we think it is.

Tenet Website