UNIVERSAL
MUSIC GROUP

ANIMATION / ILLUSTRATION

UNIVERSAL MUSIC GROUP

ANIMATION / ILLUSTRATION

SCROLL TO DISCOVER

SCROLL TO DISCOVER

Universal Music Group has created WordPlay Lyrics, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to songs by favorite artists while watching a visual interpretation created by us. The creative guidelines provided to us by UMG were the fonts and colors we were able to use, and we have since been able to explore more color use.

COLLABORATING PARTNERS
Chris Butler - thefilmbutler.com
Create4Culture - create4culture.com

Design

Videos

Original illustrations, creative concepts, and motion graphics animated to create lyrical music videos for some of the world’s most recognized artists. Abba, we gotchu!

Josslyn
Olivia O'Brien

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

Dura
Daddy Yankee

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

Midnight
Alesso Ft. Liam Payne

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

ILY
Surf Mesa

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls | Chris Butler

Demi Lovato
I Love Me

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls | Chris Butler

Mabel
Boyfriend

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

Everything I wanted
Billie Eilish

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

Changes
Justin Bieber

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

Me Because of You
HRVY

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

To Die For
Sam Smith

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

Circles
Post Malone

Concept - Chroma Souls | Create4Culture
Illustration - Chroma Souls
Animation - Chroma Souls

SELECTED
WORKS

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