Universal Music Group has created WordPlay Lyrics, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to songs by favorite artists while watching a visual interpretation created by us. The creative guide lines provided to us by UMG were the fonts and colors we were able to use, and we have since been able to explore more color use.
Hand drawn elements of the story that will be brought to life through animation.
Create story telling key moments to slightly and in some cases fully animate the best representation of the section of lyrics being shown. From characters to literal elements and figurative examples of lyrics.
Concept, storyboard, animation, color, composite; with the help of Create4culture and Chris Butler, we have produced these videos from start to finish.
Original illustrations, creative concepts and motion graphics animated to create lyrical music videos.
Concept - Chroma Souls
Illustration - Chroma Souls
Animation - Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chris Butler & Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chroma Souls
Concept - Create4Culture & Chroma Souls
Illustration - Chroma Souls
Animation - Chris Butler & Chroma Souls