Universal Music Group

Universal Music Group has created WordPlay Lyrics, the premiere destination where popular music meets animation and artistry. This channel is geared to help viewers learn the lyrics and sing along to songs by favorite artists while watching a visual interpretation created by us. The creative guide lines provided to us by UMG were the fonts and colors we were able to use, and we have since been able to explore more color use.

Chris Butler - thefilmbutler.com

Create4Culture - create4culture.com

Campaign Elements

Illustration

Hand drawn elements of the story that will be brought to life through animation.

Animation

Create story telling key moments to slightly and in some cases fully animate the best representation of the section of lyrics being shown. From characters to literal elements and figurative examples of lyrics.

Production

Concept, storyboard, animation, color, composite; with the help of Create4culture and Chris Butler, we have produced these videos from start to finish.

Videos

Original illustrations, creative concepts and motion graphics animated to create lyrical music videos.

Circles | Post Malone

Concept - Chroma Souls

Illustration - Chroma Souls

Animation - Chroma Souls

To Die For | Sam Smith

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chroma Souls

Me Because of Your | HRVY

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chroma Souls

Changes | Justin Bieber

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chroma Souls

Everything I Wanted | Billie Eilish

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chroma Souls

I Love Me | Demi Lovato

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chris Butler & Chroma Souls

Boyfriend | Mabel

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chroma Souls

ILY | Surf Mesa

Concept - Create4Culture & Chroma Souls

Illustration - Chroma Souls

Animation - Chris Butler & Chroma Souls